Categories Videos The McGurk Effect – Horizon: Is Seeing Believing? Post author By tender angel Post date December 3, 2010 2 Comments on The McGurk Effect – Horizon: Is Seeing Believing? A compelling demonstration of how we all use visual speech information. The effect shows that we can’t help but integrate visual speech into what we ‘hear’. Tags brain, brain adaptation, conflicting senses, hearing, illusion, influence, mcgurk effect, perception, science, seeing, senses